Campaign includes four films, created by the Lab8 agency, as well as social media, YouTube, sponsored ads and internal communication
Octadesk launched the “New era of service” campaign focused on preparing for the growth in demand for online service from companies, especially during periods of high demand, such as Black Friday and end-of-year parties. The action, created by the agency Lab8 and produced by Six O’Clock, has four films and makes reference to the 80s, when companies used telephone directories and faxes to serve their customers, in addition to incorporating horror films from the time to illustrate the “nightmare” of outdated sales and after-sales operations. The strategy includes advertising on YouTube, social networks, websites, landing pages, sponsored ads, display campaigns on Google and Meta Ads, as well as internal communication.
“In the campaign, we are positioning Octadesk as a complete service platform with artificial intelligence and, to this end, the videos capture the brand’s message and speak directly to sales and after-sales managers, showing the ‘nightmare’ of the customer service operation. service with inefficient and outdated processes and their impact on the operations and customers of these companies. In this way, we expose how many companies still insist on maintaining technologies and service methods stuck in the past, while consumers evolve and demand experiences consistent with the past. current reality they are left behind”, explains Rodrigo Ricco, general director and founder of Octadesk.
The narrative presents an office “trapped in time” from the 80s, which undergoes a radical transformation with the implementation of the Octadesk platform. In another, the after-sales manager has nightmares about situations like the customer service operation, referencing classic horror characters.
