Event started this Wednesday (9), in São Paulo, and continues until next Sunday (13)
Brazilians see games as a source of entertainment, as stated by Pesquisa Brasil Game, in a study released this year. The survey showed that 85.4% consider electronic games to be one of their main forms of entertainment. And this number tends to grow. The survey also revealed that 73.9% of the population in Brazil claims to play some type of game, an increase of 3.8 percentage points compared to the year 2023.
It is within this brief context that São Paulo hosts another edition of Brasil Game Show, one of the main gaming events in Latin America. BGS takes place at Expo Center Norte between Wednesday (9) and Sunday (13). Marcelo Tavares, founder and CEO of Brasil Game Show, says that last year’s BGS broke an attendance record, with 328,503 visitors during every day of the fair. This year, he expects a full house.
BGS is also full of sponsors. By the time this article was written, 44 brands had already been confirmed as sponsors, divided into the Diamond, Gold, Silver, Bronze and Copper categories. Nintendo, Samsung, the game Path of Exile 2 and Monster Energy are sponsors in the Diamond category. In Ouro, there are five shares, which include brands such as JBL, LG and Terra, among others.
The founder and CEO of Brasil Game Show stated that there was an increase of almost 130% in the number of gamer and content brands present at the event, compared to BGS 2023 – counting sponsors, exhibitors, independent studios and other partners. Some of these brands are coming for the first time, such as Pocket Pair, Arc System Works and Japanese Drift Master (hyper-realistic racing game). Others return after a few editions, like Blizzard.
Tavares says that the gaming public is extremely receptive to interactive experiences. “BGS is an environment in which this audience strengthens ties within the community itself and, more importantly, with brands. This makes the event a unique opportunity for companies to present themselves and get closer to these people or maintain their images”, he stated.
Furthermore, the executive highlighted that consumption is digitalized, not only through the act of purchasing, but also through the experience that the consumer experiences and the imagination that he builds of companies. “But this is enriched by the face-to-face and physical interaction between the two parties. BGS is one of the opportunities for these brands to show themselves present, interested and in tune with this audience”, he concluded.
