New strategy was signed by Lew’Lara\TBWA
With a new logo and new signature, the food brand Swift launches a new campaign, “Give it a Swift“. The idea of the phrase is to position the brand as more than a place for you to “look” for something, but rather as a place where the customer finds everything they need.
The strategy used to mark this new moment was created by Lew’Lara\TBWA, and for the announcement, the company invested in the production of a film. With camera effects that suggest gyrations and online searches via cell phone and computer, the video reflects the change in consumer behavior and illustrates the search for a brand that meets people’s desires in today’s world.
There are 4 main topics and brand assets reinforced in communication: fish line, unique deep-freezing process that preserves flavor, beef line and also maturation cut options for barbecue.
The new communication also reinforced the means of purchasing Swift products: both in store, with specialized service, and in the country’s main retail chains, as well as via the website or app.
“Give a Swift is an invitation to do what the brand did: update, improve, look for something new. It’s a way of staying young and relevant. And not complacent”, Rodrigo Tortima, Executive Creative Director at Lew’ Lara\TBWA.
