New features actions on social networks, e-mail marketing and event focused on aromatherapy
Pantys expanded its portfolio and launched its home spray with the brand’s exclusive scent, preserving the characteristic smell of its stores for use indoors. The publicity strategy includes actions on social networks, e-mail marketing and an event focused on aromatherapy.
“When we developed our aroma, we thought about each note so that it reflected a little bit of what we see about the women of the future. We want the entire Pantys experience to be special and, therefore, we put all our study, effort and love into developing yet another product for our community,” says Emily Ewell, CEO and co-founder of Pantys.
The home spray was developed with a mixture of five essences, with ginger flower as its base. The component is complemented by notes of Sicilian lemon, mandarin orange, clove and lavender.
“The expansion of our portfolio is aligned with the brand’s strategies, which allow an even deeper connection with our customers. Our home spray is a direct result of this feedback and an open communication channel”, explains Duda Camargo, co-founder from Pantys.
