Yamaha Motor do Brasil is AlmapBBDO’s newest customer. The agency will be responsible for the strategy, creation and execution of communications for online, offline and brand performance media in the country. The scope of work includes strengthening the institutional image and creating campaigns for all Yamaha products and launches in Brazil.
Yamaha arrived in Brazil in 1970, becoming the first motorcycle manufacturer in the country. With more than half a century of operation in the Brazilian market, the brand has established itself as a reference in the mobility sector, bringing innovation and performance to its products, through solutions created to make people’s daily lives easier.
“We are excited about the partnership with AlmapBBDO. The agency’s experience and creativity will be fundamental to consolidating Yamaha’s presence in the country and further strengthening the connection with consumers”, highlights Helio Ninomiya, Executive Commercial Director at Yamaha Motor do Brasil.
“Yamaha is on the right path to building a new level for the brand in Brazil. We are sure that AlmapBBDO is the ideal partner for this important moment. We are very excited about the partnership”, says Giovana do Vale, Brand, Marketing and Racing Manager at Yamaha Motor do Brasil.
“It’s always special when we find a brand full of synergy with our beliefs and values. Yamaha is an iconic brand, with a 70-year history in the world and a strong presence in Brazil. And just like Almap, it carries a legacy of passion for its industry, placing excellence in what it does. I am absolutely convinced that our partnership will be marked by great results and achievements, involving creativity, technology and, above all, passion”, says Filipe Bartholomeu, Partner-President and CEO of AlmapBBDO.
