The report Best Global Brands 2024published by Interbrand, provides a detailed analysis of the most valuable brands in the world, with Apple leading the ranking for the 11th consecutive year. Apple’s brand value has reached an impressive $488.9 billion, further cementing its position as a global leader.
The report, which celebrates 25 years of publication, highlights the brands that continue to innovate and expand their operating territories, overcoming the adversities of the global scenario and rapid technological evolution.
A Top 10 of 2024
- Apple – US$488.9 billion (-3%)
- Microsoft – US$352.5 billion (+11%)
- Amazon – US$ 298.1 billion (+8%)
- Google – US$ 291.3 billion (+12%)
- Samsung – US$ 100.8 billion (+10%)
- Toyota – US$72.8 billion (+13%)
- Coca-cola – US$61.2 billion (+5%)
- Mercedes-Benz – US$58.9 billion (-4%)
- Tesla – US$53.0 billion (+4%)
- Disney – US$52.0 billion (+2%)
Apple’s 3% drop in value was not enough to knock it out of the lead, while Microsoft, Amazon and Google continue to grow consistently, reflecting the technology giants’ success in expanding their operations and innovations into new sectors.
Accelerated Growth and New Entries
The report also highlights brands such as Ferrari, which was the fastest growing brand in 2024, with a 16% increase in value, now valued at US$30.1 billion. New entries in the rankings include names like Uberwhich appears with a value of US$ 20.0 billion, and TikTokconsolidating itself in the Top 100 with a value of US$7.1 billion.
This data reinforces the importance of a well-structured brand strategy, especially in the current scenario where innovation and cultural relevance are essential for sustainability and long-term growth.
A Look to the Future
Based on Interbrand’s 25 years of analysis, the future of branding depends on brands’ ability to expand their roles in consumers’ everyday lives. Companies that lead the ranking have invested not only in products, but in creating ecosystems and integrated experiences that respond to the new demands of their customers.
The complete list of Best Global Brands 2024 can be seen on the official Interbrand website, with details about the rising brands and the strategies that have shaped the future of global business.
