Campaign, which is led by journalist Fernanda Gentil, is signed by the Live agency
Amstel wants to connect the public and deconstruct some views in a new campaign about the Women’s Libertadores, which takes place in Paraguay. The action, created by the Live agency, also aims to show the competitiveness of the competition.
Starring Fernanda Gentil, the film mixes humor, spontaneity and representation. With her relaxed and direct approach, Fernanda makes a good-natured criticism of the idea that the Women’s Libertadores would be less exciting.
It highlights talent, dedication, and even moments off the field, such as reviews with friends, cold beer and provocations between rivals.
The campaign also includes actions during live broadcasts on Cazé TV.
