Marcos Mion is the highlight of Chevrolet’s new campaign, #99eContando, which celebrates the relationship of trust that the brand has built with Brazilians over the years. The Chevrolet ambassador reveals, in the first phase of the campaign, his personal memories with the brand and how it has been part of his life to this day.
“More than a campaign, #99eContando becomes a true movement for the brand. We are bringing together 99 stories that highlight the relationship of trust that Chevrolet has built with consumers over all these years. These are memories of memorable moments that strengthen us and make us want to have even more stories to tell”, explains Chris Rego, executive director of Marketing at GM South America.
The campaign, created by WMcCann, will showcase some of the thousands of real stories that have been collected since August, when a post on social media invited Brazilians to share their moments with the brand.
“Over the years, millions of Brazilians have had remarkable, fun, exciting and even unusual moments with Chevrolet cars. Mapping this scenario, we understand that remembering these moments is a way of celebrating the past to dream of a shared and connected future”, comments Dani Ribeiro, CCO at WMcCann.
In addition to the stories told on the brand’s social media and official channels, Chevrolet’s communication during this period will focus on celebrating the past and the emotional connection between Brazilians and the brand, with materials at points of sale, retail, fairs and other activations. The idea is to reinforce Chevrolet’s role as an essential part of the life stories of many people in Brazil.
Technical Sheet:
Agency: WMcCann
Cliente: General Motors
Product: 99th anniversary celebration
Campaign Name: 99 and Counting
Client Team: Chris Rego, Guilherme Arruda, Federico Wassermann, Viviane Gonçalves, Pamela Mourão and Leonardo Moraes
CEO: Renata Bokel
COO: Carol Escorel
Executive VP and general director of WMcCann SP: Vitor Lieff
CCO: Hugo Rodrigues and Dani Ribeiro
ECD: Alessandra Sadock
Creative direction: Carol Patrocinio and André Leotta
Creation: Erich Moreira, Marcus Mesquita and Monique Anholeti
CSO: Agatha Kim
Planning: Amanda Agapito, Gabriel Lopes, Gabriela Souza
Executive Director of Content: Larissa Magrisso
Content Director: Karoline Canin
Content: Camila Paier, Camila Izabel and Ícaro Lincoln
VP Business and GM Operations: Fernanda Marin
Business Director: Fernanda Santa Rosa
Service: Lais Passos and Gabriela Pinho
VP of Media: Andreia Abud
Media: Regina Ponte, Lucas Soratto, Livia Toyama, Renata Dias, Cauane Sander and Giulia Bacelar
VP of Data & Business Growth: Vitor Miguel
Head of Data: Felipe Borges
BI: Marcela Quintilliano and Thiago Tiuzzi
Social: Fabio Oliveira and Eduardo Faustino
Head of Production: Camila Naito
Integrated Production: Pedro Cerqueira, Bruno Reis and Thais Carvalho
Public Relations: Kerena Neves and Giulia Camargo
Film producer: Zanca Films
Director: Rodrigo Zanchini
Director of Photography: Ricardo Pelissari
Post-production: Thiago Reys
Service Producer: Gabrielle Pinheiro
Audio Producer: Comando S Audio
Musical director: Serginho Rezende
Producer: Magno Vito
Finishing: Team Command S
Service: Elis Pedroso and Andrea Barreto
