Jimmy Donaldson, better known as MrBeast, brings his first toy line to Brazil in partnership with Candide. At 26 years old, the content creator is the biggest YouTuber on the planet, with more than 310 million subscribers, and is now launching the MrBeast Lab collection, one of the company’s main launches of 2024.
The licensed line reflects the creative essence of MrBeast, famous for videos with impressive challenges and large productions, such as counting to 100 thousand in a video or recreating “Round 6″. These innovative elements are translated into toys, which stimulate children’s imagination, allowing them to create their own dolls through a mutation chamber, among other fun interactions.
“We are always attentive to what attracts children and teenagers the most, and the toy line from such an influential personality as MrBeast could not be left out”, says Bruno Verea, marketing director at Candide. “With the power to connect experience, fun and technology, this line is irresistible. Toys allow children to explore and make their own discoveries. It’s a perfect combination of innovation, interaction, surprise and collecting, so it will be a success.”
The MrBeast Lab collection combines the fun and creativity that characterize the YouTuber, with meticulous details and a variety of color combinations. Furthermore, the popular unboxing concept, which arouses children’s curiosity, is one of the main attractions, reinforcing interaction with audiences of all ages.
The line reaches the Brazilian market as an extension of MrBeast’s impact, combining the fun of toys with the digital popularity of the YouTuber, who continues to win fans in the real and virtual world.
