Logan research also shows that 72% of young people aged 12 to 17 are present on online channels and actively influence purchasing decisions
Logan published a study with the aim of identifying the main channels that impact different consumer profiles to assist brands in their strategies for Children’s Day.
According to the survey, parents between 25 and 45 years old represent around 30 million individuals, of which around 60% should buy products in physical stores, because they prefer experiences that allow them to ask questions, try out products and receive personal feedback from sellers. and approximately 68% consume some content on connected TVs and almost all of them are exposed to some type of external media.
Approximately 72% of young people aged 12 to 17 are present on online channels and actively influence purchasing decisions, according to the survey. Furthermore, 75% consume content on connected TVs and are impacted by outdoor media.
Among people aged 60 and over, around 70% of this group makes their purchases in person, while 40% consume content on connected TVs.
“This data offers a solid basis for advertisers to personalize their campaigns according to the preferences of each audience, providing more effective communication and relevant shopping experiences”, says Fábio Sant’Anna, head of sales at Logan Brasil.
Credit: Photo by Victoriano Izquierdo on Unsplash
