The singer’s voice will be available in English and Spanish, starting this month
Waze invited Christina Aguilera to be the app’s voice for the month of International Women’s Day to celebrate women’s struggle for their rights, as well as highlight the female figures who have made — and are making — history.
The singer is known for using her platforms to put underrepresented women and voices center stage in songs and music videos like “Beautiful”, “Let There Be Love” and “Can’t Hold Us Down”.
Christina Aguilera’s Navigation Voice will be available in English and Spanish starting March 1 and for a limited time. Users will also be able to select, as a vehicle in the app, the motorcycle from the “Dirrty’” clip or the pink pickup from “Your Body”.
The campaign also includes options for the user to change the mood that most represents him: “Genie in a Bottle”, “Stripped”, “Candyman, and “Pa Mis Muchachas”, from his new work that derive from his Latin roots.
