Strategy includes billboards, urban furniture, and sponsorship of SBT coverage with 5″ and 15″ films created by Africa Creative
Deline announced its participation in this year’s Círio de Nazaré with a series of exclusive actions in Belém do Pará including special edition packaging and fan distribution.
The strategy also encompasses brand activations in various parts of the city with billboards, busdoors, truckdoors, street furniture, LED panels and car and newsstand wraps.
And, for the first time, the brand will carry out an advertising campaign on SBT with sponsorship of special programming and coverage of the station’s Círio through 5″ and 15″ vignettes, created by Africa Creative, with Elba Ramalho and Márcio Victor (Psirico).
“Participating in the Círio de Nazaré is very meaningful for us. Just like the Círio, Deline is part of the life and families of the region. Our presence in this special moment reinforces the bond we have built over the years with the culture of Pará”, he states Aline Alexandrino, executive brand and category manager for margarines at BRF.
