The Powers Award! 2024, which takes place on November 5th at Teatro Santander, opened Black Awareness Month with the announcement of the finalists. The event, which recognizes black people who are transforming the market, has a record number of sponsorships, including brands such as Nivea, Fenty Beauty, Salon Line, Santander and Budweiser. In a scenario where social inclusion campaigns face setbacks, as pointed out by BuzzMonitor, the award reinforces the importance of diversity and inclusion practices.
Among the highlights of the ceremony, Ludmilla will be honored for her cultural contribution, and awards such as Black Leadership, Professional of the Year and Artist of the Year will be presented. The broadcast will be carried out by PodPah and the Salon Line channel on Pluto TV, with presentations by Preta Gil, Thiago Oliveira, Rita Batista and others.
Julio Beltrão, Artistic Director of Mynd and creator of the Potências! Award, states: “At a time when representation in advertising has suffered a significant drop, as the most recent data shows, the award becomes even more essential. I see our role as a continuous effort to bring visibility and space to black people in marketing.”
Fatima Pissarra, CEO of Mynd, highlights: “At Mynd, we have always believed that inclusion is at the heart of everything we do, from the talent we represent to the campaigns we develop. The Powers Award! is a living example of this and how we can drive essential conversations and generate positive impact in the market.”
Check out the Power Awards finalists below! 2024:
Campaign of the Year
- “Respect My Capelo”
- Agency: GUT São Paulo
- Advertiser: O Boticário
- Product: Vult
- Technical Sheet: Respect My Capelo
- Creatives:
- “One princess takes after another”
- “Black Medals”
- “Hair Without Limits, Like Us”
Black Leadership (Provided by Fenty Beauty)
- Beatriz Lopes [Diretora de criação | Jotacom7]
- Marta Cristina Silva de Carvalho [Gerente de Comunicação e Relações Institucionais | FCB]
- Leo Araujo [CEO C4V3]
- Deborah Moura [Head de Diversidade e inclusão | Grupo Dreamers]
Young Power
- Luiza Vidal Garcia | Art Director
- Milo Araújo | Full Art Director / Artplan
- Robson José da Silva Junior | Brand Assistant/Inner Circle
- Diego Garcia | Art Director
Professional of the Year (Provided by Salon Line)
- Luana Ozemela | Vice President of Impact and Sustainability | iFood
- Camila Novaes | Client Marketing Director | VISA
- Thais Soares dos Santos | Marketing Director | Ambev
- Nathalia Lira | Licensing Manager | Mauricio de Sousa Productions
Creator do Ano
Athlete of the Year
- Bia Souza
- Gabriel Araújo
- Rayssa Leal
- Rebecca Andrade
Supporting Actor
- Evaldo Macarrão by Jupará in Reborn
- Shaman by Damião in Reborn
- Marcello Melo Jr by José Bento in Reborn
- Find Kabengele by Marcel on You Mania
Supporting Actress
- Clara Moneke for Charity in No Rancho Fundo
- Alice Carvalho by Joana in Reborn
- Belize Pombal by Geíza in Justice 2
- Edvana Carvalho by Inácia in Reborn
Actor of the Year
- Juan Paiva by João Pedro in Reborn
- Alexandre Rodrigues by Buscapé in City of God: The Fight Doesn’t Stop
- Iago Xavier by Heraldo in Destination Motel
- Luís Miranda by Eraldo in Encantado´s
Actress of the Year (Brought to you by Brutal Fruit)
- Gabz by Viola in You Mania
- Mary for Bandit: Number One
- Ayomi Domenica by Sofia em Levante
- Diana Mattos by Betânia in Bethany
Revelation (Offered by Budweiser)
- To Julia Costa
- Duchess
- Chest
- Jota.Pe
Song of the Year
- In Search of My Luck – Thiaguinho & Billy SP
- Cashew – Liniker
- Malicious – Ludmilla
- From that Jeitão – Pericles
Artist of the Year – Music (Billboard Brasil)
- Leo Santana
- Behind
- Liniker
- Ludmilla
Personality of the Year (Offered by Gol & Smiles)
- Anielle Franco
- Samantha Almeida
- Black Zezé
- Ana Fontes
Tribute | Powers Trophy (Offered by Nivea)
