Campaign created by Rastro stars Gabriel, the Thinker, Shaman and Hariel
Rider presented its new advertising campaign “Slide is Rider” with a focus on plurality and intergenerational authenticity, seeking connection with different audiences through music and influencers representing generations X, Y and Z. The action, developed by Rastro and produced by Noize Media, stars Gabriel, the Thinker, Shaman and Hariel.
Music is presented as a link between generations. “No Hit of Time” explores the nostalgic power of music as a tool to transport consumers through memories, connecting past, present and future. In the films, the trajectory of Rider slides over the decades is narrated and shows how the slipper model reinvented itself over time.
“With the ‘Slide is Rider’ campaign, we not only want to celebrate the brand’s history, but also highlight the innovative design and technology of the R Power Slide model,” says Rafael Bizachi, director of strategy and operations at Rastro.
