The institution announces the creation of the index with the most creative cities in Brazil; Vitória and Curitiba appear next in the ranking
ESPM launched the Creative Economy Potential Development Index (IDPEC), which estimates the potential of the 26 Brazilian capitals and the Federal District to grow economically based on businesses linked to the Creative Economy. In the first ranking, Florianópolis appears as the capital most prepared to develop creative businesses and benefit economically from the generation of companies linked to activities such as fashion, audiovisual, cinema, software, games, events, among others. Next are Vitória, Curitiba and São Paulo.
Created by the Professional Master’s Degree in Creative Economy, Strategy and Innovation (MPECEI), the survey took into account data from the last eight years. The launch of the index is part of the program to celebrate ESPM Rio’s 50th anniversary.
“The index is a tool that can significantly help in the planning of public policies and help Brazilian cities prepare to take the forefront in this area and make the creative economy one of their major growth engines”, says João Luiz de Figueiredo, coordinator of the postgraduate program in creative economy, strategy and innovation at ESPM – PPGECEI.
The study evaluated the capitals based on three dimensions: human capabilities, which brings the effects of education on the development of the Creative Economy; spatial attractiveness and connectivity, which examines creative cities as attractive and connected spaces; and cultural environment and creative entrepreneurship, on the importance of cultural activities for the growth of the creative economy.
