Producers also had changes: arrival of project manager at Vetor Zero/Lobo and co-president at Vati
Already BETC Havasthe week ends with a new vice president of strategy. It is about Gustavo Leitepromoted to the position. The idea, according to the agency, is to strengthen the creative and business area.
Gustavo has worked since 2023, as head of strategy for the Santander operation. Gustavo Leite has worked for agencies such as Fischer, Ogilvy Lisboa, DM9DDB, J. Walter Thompson and Publicis throughout his career.
Promotion also took place at FCB Brazil: Ana Becker was promoted to creative director. Until then, concept director, the journalist held positions as content editor at DM9 Sul, Pereira & O’Dell, content coordinator at LDC and head of content at W3Haus.
Ana’s promotion comes after Anna Martha Silveira leaving her position as vice president of creative at FCB — Anna is moving to DPZ, where she will serve as VP of content. Asked about the name that will replace Anna, FCB said it had not yet been chosen.
RPMA Group
O RPMA Group announced this week the arrival of Flaviane Castro as director of service and operations to lead the delivery and customer relationships of agia, the group’s digital marketing agency.
Flaviane has more than 20 years of experience in the areas of communication and digital marketing and built her career in important agencies in the market, where she worked as digital integration leader.
Managing director
A Flywheelfrom the Omnicom group, hired Janaina Reimberg to be the new managing director Latam. She will have the mission of expanding the operation’s operations throughout Latin America.
Former CSO of Outpromo until 2019 and with experience at FTD Educação, Porto Seguro and SulAmérica Seguros, Janaina will report directly to the group’s co-CEOs in Brazil, Ricardo Franken and Mauricio Gallian.
The team will maintain its connections with global teams, as well as access to international tools, training and capabilities.
US Media has new VP
Media solutions hub in Latin America, US Media announced Bruno Belardo as new VP of sales in Brazil. Belardo has almost 20 years of experience in the market, and has worked for companies such as Spotify, Facebook, BuzzFeed and LinkedIn.
Producers
A Soma presented the Torino duo to the market, composed of Agostina Bruera e Ivan Vaccaro. The duo’s portfolio includes everything from advertising campaigns for the automotive sector, to beauty and services, always seeking aesthetic refinement and a contemporary language.
Already Vector Zero/ Wolfthe new project manager will be Monica Andrade. The executive will assume a strategic role, as the producer said, focusing on prospecting new business and monitoring the production stages.
Graduated in advertising and advertising, with a postgraduate degree in art history and documentary cinema, Monica built her career in some of the main agencies in Brazil, such as Publicis, Ogilvy, Africa Creative, Y&R (currently VLM), David and WMcCann.
Now, the He said presented the new co-president to the market: Andrei Croisfelt. He will share leadership with Fabio Botturawho previously held the presidency alongside Leandro Burtinow chairman of the company.
Andrei Croisfelt most recently held the position of managing director of Publicis Groupe’s Prodigious (currently PXP), where he has worked since March 2021.
(Credit: Photo by photograph_0080 on Unsplash)
