With more than 3 billion players worldwide, games have consolidated themselves as a cultural and social space, offering new opportunities for brands to connect with the public in innovative ways. Eagle Agência was responsible for creating the space for PagSeguro, PagBank’s international division, at Brasil Game Show (BGS) 2024, the biggest event in the sector in Latin America, which takes place from October 9th to 13th at Expo Center Norte, in São Paulo. Paul.
PagSeguro’s participation in the event aims to strengthen its presence in the gaming market, establishing a direct dialogue with the gaming public. To this end, Eagle created a stand that features activations that recreate the gaming universe off-screen. “We are bringing famous gaming experiences into the real world, recreating some of gaming’s most iconic challenges. It’s live marketing in the vein,” highlights Brenda Maia, CEO of Eagle Agência.
PagSeguro seeks to facilitate access to e-commerce in Latin America, adapting to local payment preferences and offering security in international transactions. The proposal is to integrate local payment methods to better serve consumers, expanding access to products and services from foreign companies.
Marcelo Checon, CEO of MChecon, the partner responsible for the space’s scenography, comments: “Having Eagle at the helm of this project makes us absolutely comfortable and at ease when delivering a stand that, in itself, brings us great responsibility, as This is one of the biggest events in the sector for a brand that demands unparalleled quality in every detail.”
