Advertiser Washington Olivetto, one of the biggest and most influential names in Brazilian advertising, passed away this Sunday, October 13, 2024, at the age of 73. With a trajectory that marked generations and transformed the way of advertising in the country, Olivetto leaves an indelible legacy for the market.
Recognized for the creation of iconic campaigns, such as the unforgettable “Primeiro Bra” commercial and the “Garoto Bombril” series, Olivetto stood out for his creative and innovative capacity. At the head of the W/Brasil agency, he contributed to the growth and global recognition of Brazilian advertising, consolidating it as one of the most creative and impactful in the world.
Throughout his career, Washington Olivetto has collected national and international awards, being the only Latin American to receive the Clio Lifetime Achievement Award, in addition to being awarded at Cannes and other prestigious festivals. His work surpassed the barriers of advertising, becoming part of Brazilian popular culture and influencing new generations of professionals.
Washington Olivetto has always been a reference not only for his creative talent, but also for the passion with which he lived his profession. The advertiser leaves behind a wife, children and a legion of admirers who were inspired by his career.
The advertising market loses one of its greatest geniuses, but his legacy will certainly continue to influence and inspire professionals in Brazil and around the world.
Remember one of his many interviews with Adnews:
