Event will bring together the conferences Nextv Series Brasil, Retail Media Days Brasil and CTV Ad Days Brasil
Dataxis announced that it will bring NXT Media Days to Brazil, which will take place on December 3rd, between 9am and 6pm, at Novotel Morumbi. The event will bring together three conferences specialized in the media and advertising market in Brazil: Nextv Series Brasil, Retail Media Days Brasil and CTV Ad Days Brasil.
On the international circuit, the three conferences are held separately, in New York, Miami, Buenos Aires, Ciudad de México and other countries in Europe, Africa and Asia. And, for the first time, a joint edition will take place in Brazil.
NXT Media Days Brasil has the support of organizations such as Abap, ABComm, Pix TV and propmark.
Nextv Series Brasil
The 13th edition will discuss the future of pay TV, OTT and D2C in Brazil. The event will address topics such as hybrid TV and OTT aggregation, monetization of VOD content, and advertising on FAST and AVOD platforms. Among the speakers will be executives from Claro Brasil, Disney, LiveMode, Youtube, and main open TV and pay TV outlets, who will share their strategies to face competition in the growing digital ecosystem. Agenda, confirmed panelists and registrations on the website.
Retail Media Days Brasil
The event will address the growing impact of retail media networks and how major brands are using first-party and third-party data to create hyper-targeted advertising experiences. Some of the panels are: The growth of social commerce, Innovation trends in retail media, and Programmatic retail media, and will feature the participation of leaders from companies such as Kimberly Clark Brasil, Assaí Atacadista, Casas Bahia Ads, Magalu, Uber Advertising. Agenda, confirmed panelists and registrations on the website.
CTV Ad Days Brasil
The 1st edition in Brazil will discuss the impact of connected TV (CTV) on media consumption. With panels focused on the advertising experience for the new generation and the monetization of live streaming content, the event will have the participation of executives from agencies, industry and media outlets such as WMcCANN, AlmapBBDO, OMG, Heineken, General Motors, O Boticário, Netflix, Paramount, Zapping, Stenna, who will discuss new strategies for the television advertising market. Agenda, confirmed panelists and registrations on the website.
