‘Bruninho, eat Chilli Beans!’: sound car and posters were spread in front of Morumbis
Chilli Beans set itself a challenge: to attract the attention of Bruno Mars to form a partnership. The singer has been on tour in Brazil since October 4th and has a concert schedule until November 5th.
At last Wednesday’s show (9), a sound car was installed in front of the stadium saying “Bruninho, come to Chilli Beans!”. In addition, the eyewear brand distributed posters to fans and uploaded a hashtag for the campaign on social networks.
“We have a super tradition in collabs and collections with great musicians, bands and festivals. Bruno is the face of Brazil, I loved going to his show and it would be great for us to have an exclusive collection together. We are using social media and fan base to bring this idea to him. In the end, it’s a lot of fun – we want to pay homage to a brilliant artist dear to us all and we know that millions of consumers would love it. Maia, president of the brand.
