Campaign includes TV film, created by Euphoria Creative, social networks, out-of-home media, among others
Hellmann’s presented the new campaign “With Hellmann’s, Sunday is great” drawing a parallel between the typical potato salad or just mayonnaise and Sunday lunches. The strategic plan includes film for TV, social networks, customer promotion, as well as media on search platforms, marketplaces and out of home.
The piece, created by Euphoria Creative, brings together characters with “Domingos” in their name or surname and shows different mayonnaise salad recipes that accompany Sundays in different regions of Brazil.
“Who doesn’t remember the mayonnaise salad for Sunday lunch at their grandmother’s house?! How many recipes are there for this dish that always has some family secret? With our new campaign, we want to highlight the importance of this tradition so loved by Brazilians and the which Hellmann’s has been part of for so long, adding the flavor and creaminess that people already know and value”, explains Carolina Riotto, marketing director for Unilever’s food category in Brazil.
