Avon, a reference in the beauty and cosmetics market, announces singer Ivete Sangalo as the brand’s new ambassador. Synonymous with joy and charisma, the artist, who has represented Avon in the past, returns to reinforce her long-standing relationship and once again be a face in the brand’s campaigns and activations, which usually feature strong, multifaceted women who generate identification with the public. .
Avon has perfumery in its essence, as it was a perfume that started the company’s business. In Brazil, it has consolidated brands on the market for over 30 years and that continue to reinvent themselves to meet the demands of Brazilian consumers and continue democratizing access to international quality perfumery: “No one better than Ivete to crown this new moment for Avon Perfumery . An inspiring woman, a reference for many Brazilian women and who knows how to value her shine wherever she goes, here’s the spoiler”, comments Juliana Barros, Marketing Director at Avon.
Ivete will also be the face of the brand’s makeup movements over the next year. A leader in makeup for over 15 years in Brazil, Avon is also a powerhouse in makeup, maintaining the number 1 position year after year, even in such a dynamic market full of launches and new entrants. Another similarity with Ivete, queen who celebrates 30 years of career, always at her peak. “Ivete and Avon have many things in common: a vast, diverse audience – of different age groups and social classes – and, above all, very loyal in Brazil and around the world. In other words, Ivete is part of Brazilian culture and so is Avon. We couldn’t have another representative who was so representative of our brand”, comments Juliana.
As the new face of Avon, the partnership with the singer should also include new projects, with great national visibility. “I was very happy with the invitation. Avon deeply understands the essence of Brazilian women, valuing and democratizing beauty for everyone. And more than that, it is a company whose character is the democratization of opportunity, in a true support network, which goes beyond consumption, making them independent. It is a transformation of reality. It is a democratic product. Signing this partnership with Avon, a credible brand, makes me more certain of the steps I am taking in my life”, comments Ivete.
Juliana Barros adds that the artist’s strong connection with the Northeast, the region where she was born and raised, was also one of the determining factors for including her in the brand’s strategy. “Avon’s bond with the people of the Northeast is long-standing and there is nothing better than having one of its most beloved and well-known representatives in Brazil, as well as being one of the biggest icons in Bahia, to get even closer to this public”, he points out. .
With an apotheotic trajectory, Ivete has collected several hits, such as the hits “Festa”, “Cria da Ivete”, “Se Eu Não Te Amasse Tanto Assim”, “Macetando”, among many others that never leave the imagination of the people. In addition, it totals more than 300 songs (not counting the special appearances). It has sold more than 18 million copies, and received more than 150 national and international awards, such as the Latin Grammy and Shorty Awards. She was also in charge of television programs such as Estação Globo and Superbonita, in addition to being a judge on the SuperStar program, a coach on The Voice Kids and The Voice Brasil and presenter of The Masked Singer Brasil.
More news and backstage information about the first campaign will be released on Avon’s social networks soon.
