Under your command are the creation of campaigns, social media management and content strategy for your product portfolio
Mutato, which is part of the VML Brasil ecosystem, has just been selected to lead all of Toyota’s communications in Brazil following a competition process for the Japanese automaker’s full service account.
In addition to creating campaigns for launches of the Toyota, Lexus, Kinto and Gazoo Racing brands, the agency will be responsible for managing social channels and content strategy in the country. The agreement also includes the purchase of on and offline media.
“Mutato demonstrated a deep understanding of our brands, our values and the communication challenges we present. The innovative creative approach and experience in social engagement align perfectly with our vision of the future and the high level of loyalty that Toyota has in the automotive segment”, says Fabio Lage Domingues, general manager of sales and marketing at Toyota.
Recognized worldwide for the quality and innovation of its products, such as electric cars, “the automaker finds in Mutato a partner who shares its innovation DNA. The agency brings with it vast experience in digital-first communications and works with brands that lead conversations in their segments, such as Bridgestone, Ipiranga, L’Oréal and Samsung”, explains the statement.
“We are honored to be chosen to work with such an iconic brand as Toyota. Our expertise in digital strategies and community engagement aligns perfectly with the automotive sector’s growing need to use the digital environment strategically to retain and convert customers”, says Decio Freitas, COO of Mutato.
