New features include a film, developed by the Pullse agency, starring actress and presenter Fabiana Karl, external, radio and digital media
Dia announced a change in positioning to “Atacadinho de Bairro”. The repositioning is based on three pillars: fresh products, a private brand line and the “Clube Dia” loyalty program.
The novelty includes a film, developed by the Pullse agency, starring actress and presenter Fabiana Karl, external, radio and digital media.
“For this new moment, we have prepared a disruptive campaign, which positions us in an unprecedented way within the retail sector in Brazil. We believe that this direction will reinforce our DNA of proximity to the customer”, says Vinicius Massarotti, head of marketing and customer experience of the Day.
The new positioning will have 244 renovated units throughout the state of São Paulo.
