Items that grew the most in interest compared to last year are those in the beauty and perfumery category.
Electronics are the favorite items of consumers for Consumer Day, celebrated next Tuesday (15). According to a Google survey, 34% of respondents said they prefer this type of product.
The items that grew the most in interest compared to last year are those sold in supermarkets and items in the beauty and perfumery category.
In online research, market items appear as a preference for 16% of respondents, compared to 12% in 2021. Beauty and perfumery represent 15% of purchase intentions, compared to 12% last year.
Due to the advance of vaccination against Covid-19 and the resumption of the economy with the easing of social distancing measures, 41% of respondents said they feel optimistic about the economic situation this year, compared to 38% of pessimists.
When it comes to where to shop, physical stores lead intentions, with 40% of respondents preferred, followed by store websites for 32%, store apps (23%), physical supermarkets (21%) and delivery apps (13%). %).
“Brazilians have experienced a period of physical limitation in the last two years due to the social distancing measures imposed by the Covid-19 pandemic. Now, we see a more confident consumer with a greater desire to leave the house to shop on the street”, emphasizes Gleidys Salvanha, business director for the Retail segment at Google Brazil.
