The pharmaceutical company Hypera Pharma has just concluded a sponsorship package with CazéTV for the broadcast of the Brazilian Men’s and Women’s Football Championships and two competitions in São Paulo in 2025.
The Brasileirão will feature inserts from the brands Benegrip and Neosaldina. The company also appointed Epocler to sponsor the screenings of the Copa São Paulo de Futebol Júnior games. Buscopan and Buscofem will be broadcasting the Campeonato Paulista and the Brazilian Women’s Football Championship, respectively.
“Our relationship with sport, particularly football, is historic. We will continue to be united with fans in the most popular sport in Brazil, to experience moments of entertainment and great emotion”, says Carla Dias Araújo, director of consumer marketing and integrated communications at Hypera Pharma. “This time, we are adapting this relationship to the digital channel, which has grown in the communication strategy of our brands and which has won more and more fans with its unique and relaxed language.”
CazéTV is one of the largest sports broadcast channels on YouTube, with 16.5 million subscribers, in addition to being the audience leader. Only when broadcasting the Futsal World Cup, the channel reached a peak audience of 2.1 million viewers simultaneously.
