Energisa has just launched a campaign to celebrate the implementation of the Luz Para Todos project in the indigenous community of Aldeia Santo André, in Rondônia, in the Legal Amazon. After 42 years, the source that has always been present – the sun – now supplies 78 families in the Pacaás Novas Indigenous Reserve, located in the municipality of Guajará Mirim (RO). Approximately 500 residents benefited, who now have access to electricity and a new reality with more security, connection and better food conservation, among other significant advances.
The film’s story is presented to the audience in the Makarakon Oro Nao language and highlights the transformative impact of energy in an area that previously had no access to light.
The film offers a representation of the changes that the arrival of electricity brings to the life of the community. Making the film, which will be broadcast starting this October in Rondônia, involved a challenging journey, which required three hours of navigation along the river to reach the village and adapting the recordings to daylight hours, as electricity was still available. had not been installed. The project was designed by Energisa in partnership with Rastro Studios in the conception and creation. Heads is responsible for planning and media.
The Luz Para Todos Amazônia program, an initiative by the Federal Government in partnership with companies such as Grupo Energisa, aims to bring electricity to rural areas and isolated communities in Brazil. Since its creation in 2003, it has been fundamental in improving the quality of life of more than 17 million Brazilians, ensuring access to essential services that promote economic and social development. This includes being able to store food, have cold water, study at night and ensure the local medical center is functioning properly with medicines stored safely.
(film in Portuguese)
Technical Sheet:
Energisa
CEO: Ricardo Botelho
Vice President: Daniele Salomão
Brand Manager: Daniel Paulos Brito
Brand Coordinator: Victor Confessori Sartoratto
Communication Specialist: Guilherme Grativol
Brand Analysts: Vanessa Mattos
Social Media Analyst: Leonardo Spinardi
Institutional Communication: Fernanda Bolzan, Suzane Lima, Márcia do Vale, Juliana Veneziani and Luciana Sarmento
Sponsorship and Sustainability: Tatiana Feliciano, Andre Luiz Pereira da Silva, Delania Azevedo
Head of Creation: David Levy
Creative Direction: Deh Rodrix and Marton Santos
Creation: Daniel “Japa” Brito, David Levy, Deh Rodrix, Felipe Neves, Luciano Maciel, Marton Santos and Natan Amorim
Head of Strategy: Paola Muller
Strategy Leader: Camila Trevisan Rokana
Social Media Leader: Luiz Eduardo Cardoso
Social Media: Mariana Bessa and Matheus Souza
Media Leader: Fernanda Sobral
Media: Larissa Niehues, Pamela Ely, Rebeca Costa, Greyce Souza and Rafael Fischer
Production: Jenifer da Silva Dantas
Head of Service: Carina Gonçalves
Service: Elis Mendes
Managing Director: Lilian Chwartzmann
Trail
Executive Director: Lucas Djahjah
Audiovisual Direction: Stéphanie Saramago
Creative Director: Afonso Soares
Director of Strategy and Operations: Rafael Bizachi
Commercial manager: Fábio de Medeiros
Audiovisual Production
Producer: Rastro Studios
Audiovisual direction: Stéphanie Saramago
Operations and Creative Leadership Manager: Andrezza Abreu
Executive Production: Alessandra Couto
Screenplay: Andrezza Abreu, Daniel Brito and Leonardo da Cunha
Director of Photography: Micael Hocherman
2nd Unit and Drone: Lucas Jones
Still Photographer: Olivia Nachle
Sound technician: Eduardo Falcão
Post-production Coordination: Mariana Borba
Editing: Anajúlia Vieira and Carol Lantimant
Color Grading: Luciano Andrade and Matheus Maia
Original Soundtrack: Diogo Acosta
Motion Designer: Gusta Amarante
Voiceover: Paola / Lolla Sound
