The International Festival of Independent Advertising (FePI) released the list of finalists for its 18th edition. After a rigorous evaluation, the FePI 2024 jury selected the creative pieces that will advance to the final judging phase and compete for the Inodoro Pereyra Prize.
The finalist works stand out for their creativity, innovation and excellence, characteristics that reflect the independent spirit that marks the festival. The closing and awards ceremony will be held on Sunday, October 27th, at noon, at the Avril Events Hall, in Córdoba, Argentina, where the winners will be revealed in the Copper, Bronze, Silver, Gold and the coveted Grand Award.
The international jury, made up of more than 150 renowned professionals from more than 20 countries, was responsible for evaluating the submitted materials. The FePI award system uses an exclusive algorithm to determine the winners of the Inodoro Pereyra Award, a trophy inspired by the creations of writer and illustrator Roberto Fontanarrosa, in honor of the 80th anniversary of his birth.
The 18th edition of FePI has as its theme the “Digital Era”, and has the participation of professionals from more than 30 countries. The event will be held in Córdoba on October 26th and 27th. On the 26th, the program, developed in partnership with the Córdoba Association of Advertising Agencies (ACAP), the Professional Circle of Institutional Communication and Public Relations of Córdoba (CIRCOM) and the Club Atlético Talleres, includes free activities, such as conferences and exhibition of pieces awarded in previous editions. The activities will take place at Dino Cinemas in Rodríguez del Busto, and tickets can be exchanged for non-perishable food, which will be donated to community kitchens in the city by Fundação Comunicar and the organizers.
See the Brazilian finalists:
#1. FILM
- Financial Products and General Insurance
«Just Use» – The Juju (Brazil).
#2. GRAPHICS
- Public Interest Messages (Government, NGO, Political, Religious, Non-Profit Entities)
«Knife_30% of the truth» – Made (Brasil).
«Slap_30% of the truth» – Made (Brasil). - Public Interest Campaigns, CSR, Sustainability
«Gun_30% of the truth» – Made (Brasil).
#5. DIGITAL
- Social Media Campaigns
«Solo for those who are #fanfanfanfan» – Euphoria Creative Agency (Brazil).
#6. COMPREHENSIVE CAMPAIGNS
- «Real Horror» – Made (Brazil).
#7. DESIGN
- Brazil Games – Enredo Branding (Brazil).
- Not Just a Square – Euphoria Creative Agency (Brasil).
- Peixara – Know, Conserve, Prosper – Enredo Branding (Brazil).
- Illustration – Pieces with Original Illustrations
«Gun_30% of the truth» – Made (Brasil).
«Knife_30% of the truth» – Made (Brasil).
«Real Horror» – Made (Brazil).
«Slap_30% of the truth» – Made (Brasil).
#10. EFFICIENT COMMUNICATION
- Services (all)
«Digital Defense» – The Juju (Brazil).
#11. DIRECT MARKETING
- Activations and Events
«Real Horror» – Made (Brazil).
#12. INNOVATION IN MEDIA
- Combination of Means
«Verão Zero Grau» – HSTK (Brazil).
#14. AUDIOVISUAL PRODUCTION
- Direction – Editing
«No Shorcuts» – Euphoria Creative Agency (Brasil).
#16. CREATIVITY FOR SOCIAL IMPACT
- Social Messages
«Don’t Create Women for the World. Create a World for Women» – MariaSãoPaulo (Brazil). - Prevention of Social Problems
«Real Horror» – Made (Brazil).
#17. INFLUENCER MARKETING
- «Solo for those who are #fanfanfanfan» – Euphoria Creative Agency (Brazil).
Check out the complete list of FePI 2024 finalists.
