New to the agency are Fernanda Peka, Lucas Saicali and Ulisses Razaboni
Gray Brasil announced three new creative directors. Ulisses Razaboni, with experience at AlmapBBDO, DM9DDB and Lew’Lara\TBWA, takes on the role of global creative director at Grey, leading communication for Coca-Cola Company brands, such as Schweppes, Minute Maid, Sprite and Coca-Cola itself. Paste.
The professional will be located in Brazil reporting to Hope Nardini, Global ECD at Gray NY, as well as creative lead at WPP Open X for Coca-Cola Company.
The news includes the formation of a new pair of creative directors in the Brazilian operation. Fernanda Peka, promoted to creative director, will form a pair with Lucas Saicali who also returns to the agency to exercise creative direction.
