New product has the signature “absurd sauce”
Heinz announced the expansion of its portfolio through the launch of tomato sauces in jars with the signature “absurdity of sauce”.
Made with pieces of tomatoes and extra virgin olive oil, the products come in three versions: the traditional, with the brand’s authentic flavor, the basil, with the presence of basil leaves, and the olive, with pieces of green olives.
“The launch of glass sauces represents our commitment to delivering premium products with the differentiated quality that only Heinz has and that is expected by consumers. This is a strategic step for the company, which has grown exponentially in recent years, and now enters a new market with many business opportunities”, says Cristina Monteiro, CMO of Kraft Heinz Brasil.
