Two new reinforcements arrive at Lew’Lara\TBWA to consolidate, under the command of Chief Strategy Officer Raquel Messias, the agency’s strategy, research and insights pillar.
The team that currently includes Bruno Lobo, Fernando Trovões, and Maíra Miguel as directors, is reinforced by Marcella Vendramini as strategy director and Isabel Geo as research & insights leader, bringing an in-depth look at consumer behavior and industry trends. market, crucial for generating valuable insights and building complete and personalized communication strategies for customers.
Marcella has 15 years of experience in the advertising market, having worked at Grey, We, F&Q Brasil (M&C Saatchi Group), Isobar and FCB Brasil, being responsible for strategic planning for brands from the P&G group (Hipoglós, Pantene and Downy), C&C, Mercedes-Benz, Alpargatas, OLX, Vult, Sony, Seguro Bradesco, Italac, Cobasi, NIVEA, Tiktok and others.
Until arriving at Lew’Lara\TBWA as leader of Insights and Research, Isabel Geo has accumulated experience of 14 years in the area of Communication Strategy and 1 decade in Market Research and Consumer Insights, having worked at Terra Networks, Fiber Interactive, Folha de S.Paulo, ReadWriteWeb Brasil, Gray Brasil and FleishmanHillard Brasil.
“With this composition, we managed to reach a team with very different backgrounds and expertise, but which collectively complement each other and share a great passion for building strong brands. Our strategic potential reaches a very positive and important level for the projects and plans we are drawing up for our brands”, comments Raquel Messias, CSO at Lew’Lara\TBWA.
At the agency since 2021, Bruno Lobo, over 14 years, has worked at Monumenta Comunicação e Strategies Sociais and Isobar, leading the strategy of brands such as Ferrero, Philips, Nivea, Danone Nutricia, Azul Linhas Aéreas and Accor Hotels.
Also at the agency since 2021, Fernando Trovões has worked at F.biz, Leo Burnett Tailor Made, Isobar and eBrainz, and throughout his career, he has worked with brands such as Samsung, Unilever, Santander, Vivo, Brasil Kirin, Extra, Walt Disney Company and others.
Meanwhile, in the Brasília team at Lew’Lara\TBWA and mainly responsible for servicing Banco do Brasil, Maíra Miguel has accumulated more than 20 years of career in which she has worked for companies such as Agência 3, Heads Propaganda, WMcCann and Propeg, having developed winning strategies for brands such as Fiat, FGV, Vale, Eletrobras, Elseve, Electrolux, Caixa Econômica, Caixa Seguradora and Gol Linhas Aéreas.
