Company initiative explores the theme of Halloween in themed actions
Taking advantage of the Halloween atmosphere, Sem Parar launched its integrated insurance campaign with astrologer Márcia Sensitiva. The idea is to show how crystals and good energy alone can’t cope with everyday traffic and that scares are only fun on Halloween.
In a video for social media, Márcia presents the “spiritual shielding” and practical security of Sem Parar’s assistance and insurance services, drawing a parallel with her spiritual advice: ‘trusting the cosmos is great, but having vehicle assistance up your sleeve is even better.’
“Halloween helps us play lightly with a serious topic: many Brazilians end up thinking about purchasing insurance when they have a problem. And the safe theme doesn’t have to be a ‘bogeyman’; you don’t need to be scared to protect yourself”, says Gabriel Porto, CMO of Sem Parar.
