Marcella Vendramini and Isabel Geo will respond to CSO Raquel Messias
Two new additions have arrived at Lew’Lara\TBWA for the strategy, research and insights team. The team is reinforced by Marcella Vendramini as strategy director and Isabel Geo as research & insights leader – they will report to CSO Raquel Messias.
Marcella has 15 years of experience in the advertising market, having worked at Grey, We, F&Q Brasil (M&C Saatchi Group), Isobar and FCB Brasil, being responsible for strategic planning for brands from the P&G, C&C, Mercedes-Benz, Alpargatas, OLX group , Vult, Sony, Seguro Bradesco, Italac, Cobasi, NIVEA, Tiktok and others.
Until arriving at Lew’Lara\TBWA as leader of Insights and Research, Isabel Geo has accumulated 14 years of experience in the area of communication strategy and a decade in Market Research and Consumer Insights, having worked at Terra Networks, Fiber Interactive, Folha de S.Paulo, ReadWriteWeb Brasil, Gray Brasil and FleishmanHillard Brasil.
“With this composition, we managed to reach a team with very different backgrounds and expertise, but which collectively complement each other and share a great passion for building strong brands”, said Raquel.
