Mondelēz Brasil, in partnership with AmPm, the Postos Ipiranga convenience store chain, launches a personalization initiative in a unit located on Avenida Jorge João Saad, close to the São Paulo Futebol Clube Stadium. The initiative, which begins on October 17th and will last for one year, aims to expand the experience of the public in the region, with a store completely adapted to the visual identity of the Bis brand, replicating the atmosphere present in the stadium. The store will feature exclusive offers, special activations and the complete portfolio of Bis products.
The action takes place in an AmPm strategically located on the outskirts of the stadium, a place frequented by fans and visitors on game days and events. With the store’s facade and interior completely customized, the objective is to provide an immersive experience, including Instagrammable spaces and tables that function as football game boards, using Bis packaging. “We know that the expectation of experiencing surprising moments begins outside the stadium. Therefore, we want to take the MorumBIS experience to new audiences, adding even more convenience for consumers”, says Ana Assis, Bis manager at Mondelēz Brasil.
Renato Stefanoni, president of AmPm, highlights that the partnership is part of the network’s strategy of offering complete solutions for both consumers and franchisees. “AmPm is more than a stopping point; it follows the consumers’ journey. Actions like this with Mondelēz Brasil not only provide new experiences to the public, but also value our franchisees’ businesses, by bringing exclusive partnerships”, says Stefanoni. He also highlights that the chain has more than 1,500 units in the country and four distribution centers.
In addition to the themed decoration, Mondelēz Brasil will offer exclusive discounts in the store and maintain a schedule of regular activations to attract the public throughout the year.
