Deadline ends this Friday (18) and omnichannel revenue exceeds R$ 2.1 billion
Rede Globo’s multiplatform project for Football 2025 broadcasts, which involves the Brasileirão, Copa do Brasil, qualifiers and team friendlies, has a deadline for renewing sponsors for the 2024 season scheduled for this Friday (18).
The brands that need to meet the deadline are Amazon.com.br, Ambev, Betnacional, Dorflex, Itaú, Natura, Stellantis (Fiat and Jeep) and Vivo.
The guarantee to attract these advertisers is the volume of 100 million people who were reached by Brasileirão in the first half of this year; 1 hour and eight minutes of average time spent on the attraction; over 1 billion page views on GE; 39 hours of impact on trending topics; 87% of cartola fans follow the games live because of Cartola; and the second largest profile in terms of views and interactions on TikTok.
Each share has a value of R$269,940,160 million. A small increase compared to 2024, whose full value was R$260,619,204 million. In 2025, Global Football will gross more than R$2.1 billion.
“At Globo, football goes beyond the screens and generates an immersive experience for the public. Brand delivery involves visualization: we have screens installed on site for the activation of the program, transmitting the sponsors’ logo. If the client is interested in doing something beyond that, an extra production and approval cost will be assessed by Globo and the GEX team in relation to the creative delivery”, explains the Globo project sent to the agencies.
(Credit: Photo by Guido Coppa on Unsplash)
