Pinterest creates original content recording studio for brands

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Natura, Avon, Mercado Livre, Midea and Seara are the brands that will participate in this new initiative

Pinterest announced Pinterest Shop Brasil, which will be a recording studio at the company’s office in São Paulo. The location will have a living room, closet, spa and kitchen, designed to generate organic, native and attractive content for consumers.

Recording studio will have different environments (Disclosure)

There will be more than 30 new original content released weekly highlighting current trends in categories such as: gift tips, product reviews, end of year looks, secret friend tips, the best of Black Friday, Christmas table setting, tips for beauty and Christmas DIY.

Natura, Avon, Mercado Livre, Midea and Seara are the brands that will participate in this new initiative. In addition, creators specialized in inspiration who will present the project, among them are Viih Rocha, Blog do Math, Vic Caldeira, Bárbara Reis and Priscilla Guedes.

There will be more than 30 new original content released weekly (Disclosure)

Additionally, Pinterest will select the best “2024 Gift Guides” to make shopping and searching easier for users. Advertisers will be able to use Pinterest’s branded gifting Trend Badge to turn holiday ads into gift ideas.