Customer Service Professional, Media Professional, PR Professional, Featured of the Year, and Specialized OOH Company are the new categories
Forty-five nominees, in 15 categories, will compete for the Best of propmark 2024. They will be known next Monday (21), when voting will also begin, which will be open and free, on the website until November 21.
In 2024, different from 2022 and 2023, the honor includes five more categories than in previous years. The idea is to recognize market talents in different specialties, in addition to the OOH segment.
They are: Service professional; Media professional; PR professional; Highlight of the year, and specialized OOH company.
A panel made up of journalists and members of the propmark nominated three finalists in each category for the audience on the propmark vote. Among the criteria, creative performance in awards such as Cannes Lions, business performance and the role of professionals in developing creative and effective strategies were taken into account.
The winner in each category will be the one with the most votes. The 15 winners will be recognized in articles published with each person’s profile and photos of Alê Oliveira in the propmark December 2nd. Commemorative plaques will be handed out to the winners, on a date to be announced.
The latest winners
The Best of propmark 2023 had almost 25 thousand votes. In the ‘Advertising Agency’ category, Africa Creative came first, ahead of DM9 and AlmapBBDO. The ‘Advertiser of the Year’ chosen was Itaú.
Hands won in the ‘Live Marketing Agency’ category – followed by Atenas and Dream Factory. Among the three OOH companies that competed, the winner was Eletromidia.
In the ‘Platform’ category, Instagram won, with TikTok in second place. In ‘Veículo’, Globo appeared first, Record and UOL, respectively, second and third place.
Gallery campaign made for Itaú, ‘For you to get there’ was the favorite among voters in ‘Campaign of the Year’, surpassing the action of Volks and Eletromidia. Laura Esteves (DM9) won in ‘Creative Professional’, and Leonardo Queiroz (Grupo Cogna), as ‘Marketing Professional’. And Sergio Gordilho, partner, co-president and CCO of Africa Creative, was chosen as ‘Agency Leadership’.
