Next, Rota dos Coqueiros will receive high-tech panels
Videoporto Mídia | Experience and Monte Rodovias have teamed up to launch a digital out of home operation on highways in Brazil. The initial activation will feature mega LED panels at toll plazas on Rota do Atlântico, the main route that connects Recife to major tourist destinations, such as Porto de Galinhas, Muro Alto, Serrambi and Praia dos Carneiros, totaling more than 350m2 of screens of high impact along highways.
Next, Rota dos Coqueiros will receive high-tech panels. “We are confident that this innovative and sustainable DOOH channel will attract brands from different sectors. With our high-impact mega panels, we will be present in one of the most important tourist corridors in Brazil, aligned with modern ESG principles”, says Fernando Carvalho, managing partner of Videoporto.
All panels will be powered by solar energy, allowing brands to run their advertising campaigns in accordance with ESG principles.
