The film, signed by Africa, features a remake of the hit “Chega Mais”, by Rita Lee
Marisa announced a new brand moment with the #ChegaMais concept with a campaign starring singer and influencer Lellê.
“#ChegaMais is our new movement, an invitation for everyone to reconnect with our physical and digital spaces. We are excited about this new Marisa, which is renewed and full of strength and fashion”, emphasized Marcelo Pimentel, CEO of Marisa.
The film, signed by Africa, the play features a remake of the hit “Chega Mais”, by Rita Lee. The new version of the classic 1979 song represents Marisa’s proposal to bring more energy, modernity and a hint of high spirits to the new moment.
“The #ChegaMais concept, together with this new moment for the Company, shows that we also offer a more current fashion, which dialogues with our consumers. We are excited about this new Marisa that appears more magenta than ever”, said Christianne Toledo, Marisa Marketing Director.
As part of its media strategy, in addition to the wide distribution of the film produced by the Africa agency in partnership with the production company O2 Filmes, the brand also promotes actions in out of home (OOH) media, taking its magenta to different strategic and great circulation of the city of São Paulo.
“We created a new visual identity for Marisa based on solid brand codes. We focused on the magenta M by Marisa, which, combined with the De Mulher para Mulher concept, form a consistent combo of association with the brand”, said Erico Braga, Executive Creative Director of Africa.
Datasheet:
Title: Marisa | #ChegaMaisAgência: Africa
Advertiser: MarisaProduct: Institutional
CCO: Sergio Gordilho
Executive Creative Direction: Rodrigo Marangoni / Erico Braga
Creative Direction: Carolina Patrocínio
Creation: Maurício Lo Sardo / Mariah Assis / Bianca Fratus / Diego Viana / Thomaz Marsiglia / Lorran Schoechet
Assistance: Flávia Mesquita / Lívia Meyer
Media: Agnieszka Halina Porada / Heloísa Lima / Fabrício Nascimento / Ana Paula Zanette and Uiza Souza
Planning: Aldo Pini / Vanessa Patino
RTV: Rodrigo Ferrari / Juarez Lima
Film Producer:
Film producer: O2
Direction: Gabriel Dietrich Executive production: Rafael Fortes / Flavia Zanini / Fernanda Figueiredo / Tiemi Fujisi / Franco Cavezale
Director of photography: Fernando Queiroz
Attendance: Rejane Bicca / Malaika Cipriano / Ivan Caetano / Morgana Miranda
Editing: Rob / Ariel
Post-production/Finishing: Felipe Andiolo / Rafaela Bittencourt / Eli Silva / Leonardo Vitorelli / Leticia Silmann
Styling: Rodrigo Polack
Make hair: Camila Anac / Chris Mourelle
Audio Producer: Production: LOUD +
Audio production direction: Gustavo Garbato + Fabio Smeili
Attendance: Karina Amabile, Priscila Miranda, Hingrit Nitsche
Production: Felipe Kim, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello
Finishers: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini and Mauricio Canezin
Executive producer: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini and Leticia Nunes
Client approval: Christianne Toledo, Paula Oliveira, Adriana Teixeira
