With a focus on identifying, recognizing and sharing innovative actions that make work environments more inclusive across the country, the Blend Edua startup specializing in innovation for D&I, revealed the winners of the 2024 Diversity in Practice Award. This year, big brands such as Vivo, Coca Cola, Vale, Warner Bros. Discovery, Farm and Grupo Boticário were among the winners.
The announcement of the winning initiatives took place during the Diversity in Practice Summitthe largest online event dedicated to the topic in the country, held at the beginning of October. In total, eleven companies were recognized in nine categories by the evaluation committee, made up of 35 leading experts in the areas of diversity, HR, ESG and management. It is worth mentioning that the award had up to 2 winners per category, including a small/medium-sized company and a large one.
Check out the categories and the full list of winners:
|
Category |
Winning companies (Small/Medium size) |
Winning company (Large) |
|
Inclusive Communication |
Warner Bros. Discovery with the campaign case “proudly always (TNT Sports)” |
Grupo Boticário with the case of the #respeitameucapelo campaign |
|
Inclusive Culture |
Tekbond Saint-Gobain with the reporting channel initiative case |
Vale SA with the case of the “No Harassment” campaign |
|
Education and Empowerment |
Warner Bros. Discovery with the case “untold black narratives” |
Sicredi with Sicredi Entrepreneurial Woman Course |
|
Internal Structure |
Warner Bros. Discovery with the case of WBD’s Diversity, Equity & Inclusion strategy |
Hospital Isrealita Albert Einstein with “holding the health system accountable with health equity in emergency cases” |
|
Accessible and inclusive infrastructure and processes |
– |
Cummins com o case ThisAbility |
|
Inclusive Leadership |
Warner Bros. Discovery with the case of affinity groups |
Solar Coca Cola with the case of new Leadership for Affinity Groups and Work Groups |
|
Inclusive businesses |
– |
Farm – SOMA SA Fashion Group with the Re-Farm Cria case: Fashion Edition; |
| Representativeness | DZ Estúdio and Federal University of Rio Grande do Sul (UFRGS) with the case ‘Rumos mais pretas 2023’ |
Solar Coca Cola with the North Regional Open Door Solar case |
In addition to those mentioned, Vivo was elected, by popular vote, the big winner of Top of Mind #DiversidadeEmPrática, which pays homage to the institution most remembered by the public for the D&I theme.
According to Thalita Gelenske, CEO and founder of Blend Edu, the award aims to value the actions highlighted in the market, inspire other companies, in addition to encouraging the market to put new behaviors into practice.
“Diversity in Practice reflects companies’ commitment to anchoring their diversity policies and culture in concrete and impactful exercises. Recognizing initiatives is essential to inspire other organizations to follow the same path, promoting a more inclusive and egalitarian work environment across the country. The main focus with the project is to show how the theme positively impacts people and businesses when there is dedication and purpose”, he details.
This year’s edition was sponsored by Sebrae, Transformação Digital (TD), Dinastia and MOTIM, in addition to institutional support from the Brazilian Association of Human Resources of Rio de Janeiro (ABRH-RJ), All Dub, Distrito, Gupy, Hand Talk, Hub Home Box, Humanizada, Movimento Capitalismo Consciente, PMR Advocacia, Sistema B, TAG Livros and Up Language Consultants.
