After almost two decades at the helm of YOUPIX, Bia Granja announced her departure from the company, handing over leadership to Rafaela Lotto, current partner. Bia, who founded YOUPIX in 2006, initially as a digital magazine about internet trends, saw the project grow and transform into a strategic influencer marketing consultancy, a pioneer in Brazil. Along the way, YOUPIX also launched the first content creator acceleration program, impacting more than 10 thousand people.
In 2015, Bia took a break to rethink the company’s future, and in 2017 she relaunched YOUPIX with new offers, including planning and consultancy courses, as well as events that became a reference in the market. Under his leadership, the company has consolidated itself as one of the main forces in influencer marketing, serving brands such as Magalu, Itaú, AMBEV, Nestlé and P&G.
Rafaela Lotto, who joined as a partner during the pandemic, was responsible for bringing a new consultancy vision, adapting successful frameworks and helping the company double in size. With her vast experience, she takes on the leadership of YOUPIX.
Bia Granja, in turn, expressed her desire to explore new opportunities in the Creator Economy, especially with her experience connecting the Brazilian market and the international digital scenario. “There is a lot to build in the Creator Economy and that is where I will be,” said Bia, in a post on her LinkedIn.
