Vivo, Natura, Itaú, Stellantis, Amazon and Ambev have already confirmed their presence for next year
Last Friday (18), the deadline set by Rede Globo for the sponsors of this year’s Brasileirão and Copa do Brasil broadcasts to renew their contracts for the 2025 season ended.
Advertisers Itaú, Vivo, Amazon, Natura, Stellantis (Fiat and Jeep) and Ambev exercised their contractual right of priority, confirming payment of the quota of R$ 269,140,160 million within the time agreed in the commercial agreement.
Still missing are Betnacional and Sanofi (Dorflex), which propmark failed to obtain confirmation if they used this prerogative. If these brands have not been renewed, the team led by Manzar Feres, director of the broadcaster’s integrated advertising business, will look for replacements on the market.
Football is one of Globo’s main sponsorship packages and will generate around R$2.1 billion in the group’s revenue next year. There was an increase in price. In 2024, the negotiated value was R$ 260, 619,204 million.
(Credit: Photo by AXP Photography on Unsplash)
