CP+B, an agency led by partners Vinícius Reis, André Kassu and Marcos Medeiros, announces the acquisition of its first premium vehicle account, Zeekr.
“We always wanted to have a brand in this segment in our portfolio, and being part of the launch of Zeekr, which comes with a unique proposal, in the Brazilian market, leading the entire creative strategy, is even more exciting and challenging”, comments Vinícius Reis, CEO of CP+B Brasil.
Zeekr, launched in 2021, produces premium vehicles with advanced technology and belongs to the Geely Group, which also owns renowned brands such as Volvo, Lotus, Smart, Lynk & Co. among others. The brand seeks to redefine the concepts of the premium segment by offering vehicles that combine innovative design, sophistication in every detail and exceptional safety.
“We are extremely excited to bring Zeekr to the Brazilian market. Our partnership with CP+B reinforces our commitment to communicating and offering consumers the most innovative automotive technology and performance in the world”, says Ronaldo Znidarsis, CEO of Zeekr in Brazil.
CPB will lead all planning, creative strategy and media for the brand, including content for social media.
