Campaign stars actress Deborah Secco and influencers Mari Maria, Vanessa Lopes and Ana Paula Siebert
Rennova announced the new branding campaign “Choose Rennova”, starring the new team of ambassadors that includes actress Deborah Secco and influencers Mari Maria, Vanessa Lopes and Ana Paula Siebert. Produced by Broders and with a national strategy, the piece will be broadcast in online formats through the brand’s digital channels on YouTube, Instagram, TikTok, and with insertion on Rede Globo’s gshow portal. In addition, communication will also be present in the main brand and trade marketing activations.
The action focuses on the pillar of freedom of choice, celebrating each individual’s authenticity in choosing what they believe is best for themselves. Through the manifesto “We decide to be free to choose”, the action invites all consumers to embrace their own beauty, without standards or judgments and to choose, for themselves, the decision to change or not.
“With ‘Choose Rennova’, we are offering a message of empowerment. We want to convey the importance of information and knowledge so that people can feel safe and confident in their personal choices and, in addition, to be a great ally in this time of decision”, says Leonardo Rezende, CEO of Rennova.
