Vetor Zero/Lobo presents its latest campaign for Brahma, entitled “Chopp”, in partnership with the Africa agency. The initiative represents a new phase in the brand’s communication, bringing a creative approach that reflects Brahma’s iconic moments of celebration.
Under the direction of Gabriel Nobrega and the duo Os Olga, the campaign explores Vetor Zero/Lobo’s “visual engineering” department, using a combination of practical effects and robotic cinematography. This collaborative environment, which integrates the agency and the client throughout the entire process, allowed for precise and bold execution, from conception to post-production.
“In a category so saturated with similar images, our biggest challenge was to bring some innovation with brand presence without losing elegance and appetite appeal”, comments Gabriel Nobrega, partner and stage director at Vetor Zero/Lobo.
For the duo Os Olga, the process was an opportunity to explore new visual solutions. “We combine cutting-edge technology with a craftsmanship approach, creating a balance between innovation and authenticity, fundamental elements for the evolution of brand communication in the market”, they state.
The campaign is already running on TV channels and the brand’s digital platforms.
