Designed by VML Brasil, Visa’s digital action promotes benefits for the Visa Fast Pass card
Visa launched a new campaign to promote Visa Fast Pass, with a strategy designed by VTEAM (hub dedicated to Visa, formed by VML Brasil and Fbiz).
The action stars Bruno Gagliasso and Fernanda Paes Leme, showing that the benefit, exclusive to Visa Infinite cardholders, will offer priority boarding at the airports of Guarulhos, in São Paulo, and Galeão, in Rio de Janeiro, eliminating queues before security and of the x-ray.
In the film, each of the actors is at the airport of their city of residence, highlighting the cultural differences between São Paulo and Rio de Janeiro, such as “Pizza with or without ketchup? Biscuit or biscuit?”, but in the end, they end up agreeing that, in common, there is the ease of Visa Fast Pass.
Furthermore, the 100% digital action uses the ‘TikTok Select’ format, allowing people to choose between different narrative paths.
“The interaction between Bruno and Fepa Lem brought lightness and authenticity, reinforcing the brand’s message that the benefit transcends any regional difference. Furthermore, we thought of a dynamic that would also yield a good experience using an interactive format on TikTok”, he said Gabriel Sotero, executive creative director at VML Brasil.
