The agency will be responsible for the growth strategies of online channels aimed at the B2B audience
The All Set agency announced that it won the competition for the PepsiCo account and will now serve the owner of brands such as Pepsi, Lay’s, Ruffles, Doritos, Cheetos, Quaker, Kero Coco, among others. The agency will be responsible for the growth strategies of online channels aimed at the B2B public, such as bars, restaurants and markets.
The agency’s first objective is to build a “creative trousseau” of pieces that will be used on the Bees and Meu Negócio e-commerce platforms. The objective will be to generate more sales in these spaces through promotions and various activation actions.
“Serving a giant in the food sector like PepsiCo is a big step for All Set, which is once again entering the growth market, collaborating strategically with a client with iconic products beloved by Brazilian consumers”, says Henrique Russowsky, partner at All Set.
