The novelty is the result of a partnership between Clear Channel Latam and Place Exchange, supply-side platform (SSP) specialized in out of home
Clear Channel Brasil started to offer media inventory in the main markets of Latin America, via programmatic media, such as Mexico, Chile and Peru. The novelty is the result of a partnership between Clear Channel Latam and Place Exchange, a supply-side platform (SSP) specializing in out of home.
The initiative will allow agencies and advertisers to run their advertising actions in Out-Of-Home using the same demand side platforms (DSPs) used in online media purchases. In addition, the agreement allows messages to reach audiences in Latin America, offering greater scale, automation and flexibility to customers.
With international operations, Place Exchange is integrated with DSPs such as Amobee, MediaMath, Viant and Yahoo DSP. Clear Channel Latam’s media inventory is now accessible and, according to the partners, will enable the creation of strategies for omnichannel campaigns.