Campaign created by Druid Creative Gaming includes advertising in different games, programmatic media and partnership with Warrior Media
Zeiss Vision launched the “No one sees the game like you” campaign, reinforcing the brand’s variety of glasses lenses, developed for different profiles of digital players, with technologies that guarantee self-care, comfort and visual health. Created by Druid Creative Gaming, the piece will be promoted in different games, programmatic media, in addition to a partnership with Warrior Media through its base of streamers and influencers.
“In the project we created, not only did we associate the use of Zeiss lenses with the ability to participate in long media consumption sessions without discomfort, taking advantage of every visual detail without sacrificing eye health, but we also positioned Zeiss as an essential peripheral for the gaming public , integrating almost as part of your setup and also as a facilitator of immersive and prolonged visual experiences”, explains Denise Azevedo, director of service at Druid Creative Gaming.
The campaign uses targeted messages that use elements from each game genre, such as “No one aims like you”, “No one ‘rushes’ like you”, “No one gives a ‘headshot’ like you”, among other variables.
“In communication, we emphasize how these lenses can improve contrast and perception of details, fundamental for games that require quick reactions and continuous attention. And for geeks, who spend hours on end consuming content on screens, Zeiss lenses provide a visual experience sustainable, essential for movie marathons, series and digital reading”, says Paula Queiroz, marketing director at Zeiss Vision in Brazil.
