AlmapBBDO announced the achievements of the TheBar account, Diageo’s e-commerce, after winning the competition. The agency, which already worked for the brand in other areas of advertising, will be responsible for all the planning, execution of media and communication for the company.
“We are confident in expanding alliances now with TheBar in efforts to even better connect our brands and consumers at scale, within our strategy of regional expansion and growing in an omnichannel world”, said Marco Frade, Head of Media, Digital and CRM from Diageo.
According to the statement, the work has already started and will be developed under the management of AlmapBBDO, with the support of The Integer Group, from Omnicom, involving BI actions, measurement and analysis of metrics, UX/UI, shopper, optimization and various online media operations.
“We are really proud to expand our partnership with Diageo – an organization that teaches and challenges us so much – in full funnel actions, to now help consolidate the growth of one of the most important marketplaces in beverage sales in the country”, highlights Filipe Bartholomeu , Partner and CEO of AlmapBBDO.
